Problem Statement
Homeowners struggle with reactive, expensive emergency repairs and lack a reliable way to maintain their homes proactively. Finding trustworthy contractors, scheduling multiple services, and managing home maintenance creates significant friction and anxiety.
Top Consumer Pain Points
Geographic Market Analysis
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Demand Signals
Demographics
Competitive Landscape
Key weakness: Poor service quality
Key weakness: Lead generation only
Key weakness: No ongoing relationship
Market Applicability by Region
Highest growth (+52%), favorable regulations, medium competition. Start Austin → Phoenix.
Expand to top 20 metro areas. Address state licensing complexity.
After US market leadership established. Similar demographics, lower competition.
Pain Point Categorization
Can't find trustworthy contractors
Emergency repairs are financially devastating
Don't know what maintenance is needed
Coordinating multiple services is exhausting
Willingness to Pay
Desired Solution Features
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